Welcome to Mili-sport - Freddy retail store in Zagreb
Company
With its registered office in Chiavari (Genoa) and established in 1976, Freddy is a leading Company in the marketing and sale of "wellness” apparel, footwear and accessories used in fitness, gymnastics, and dancing activities. The Company's technical and fashionable products marketed under the "Freddy" name are mainly targeted to dynamic, energetic and health-conscious consumers.
Mili-sport started importing Freddy apparel in 2007 when we opened first Freddy retail store in Zagreb, Croatia in Gajeva 28. Since then all new Freddy collections are available at the same time in Zagreb as in EU.
New spring/summer 2011 collection has just arrived and you can buy it in our store.
More about Freddy:
Freddy is the Slounge-wear company that never stops moving.
In 1976 Carlo Freddi, a young entrepreneur and a close observer of trends in the USA, set up a company to produce professional dance and gymnastics footwear.
He came up with a dynamic, easy to remember name by replacing the last letter in his surname with a "Y", giving birth to Freddy. The brand immediately stood out for its ability to satisfy the technical requirements and comfort needs of people who transform movement into an artform, and to identify and introduce the latest US trends inspired by phenomena like aerobics, hip-hop and street style.
Today Freddy is an international brand which moves along a dynamic path in parallel to the evolution of fitness and wellness. A history made of milestones and new challenges, comparable with a great sporting achievement.
In recent years Freddy has broadened its horizons, enriching garments with glamour details.
All this is expressed by the word SLOUNGE: a concept that draws on its roots in sportswear, to become a essential garment throughout the day.
Freddy's strength lies in the originality of its philosophy: "The art of movement".
Art of movement means highlighting physical and creative flair. It is movement for movement's sake, as defined by three fundamental characteristics: performance, wearability and design.
For this reason the brand has entered into numerous partnerships.
Sponsor and Official Supplier of the Italian Gymnastics Federation for the last two Olympic Games, Athens in 2004 and Beijing in 2008, Freddy has renewed its agreement for the current four-year Olympic period, supporting the Federation at all competitive events until the London 2012 Olympics.
In the previous four-year Olympic period Freddy was also sponsor and official supply of CONI, the Italian Olympic Committee, providing the sportswear worn by Italian Olympic teams at all official events, including the Beijing Olympics, the Mediterranean Games and the Vancouver Winter Olympics in 2010.
Freddy is also sponsor and official supplier (since 2005) of the prestigious Corps de Ballet at the Teatro alla Scala in Milan and of the Royal Ballet in London (since December 2008), as well as of many other top dance organisations.
The art of movement makes Freddy a unique brand on the world stage. A company expanding in international markets, with more than 3,000 points of sale and rising in Europe, Australia, Israel, the Far East and the USA.
The "Slounge Way": in 2010 the book that tells the Freddy story finally found its title in the metropolitan word "slounge". Slounge is everything Freddy is and always has been. It is a term derived from the morphing of sport and loungewear. A molten fusion designed for people looking for versatile clothing to wear 24/7, all day and every day. Slounge is strength without effort, energy but relaxation too, being laid back but ready for action, and a comfortable but high performance lifestyle.
